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Course/Training
Tourism Master Plan
Learn how to prepare or update a Tourism Master Plan , in order to develop cities with tourist potential and vocation, to achieve financial resources through viable tourism projects.
Tourism Master Plans are part of the Public Tourism Policy and are a prerequisite for a municipality to participate in the "Brazilian Tourism Map." They are an important tool for municipalities seeking to establish themselves as tourist destinations or for established destinations that need to organize tourism activities.
You will learn to understand the need to rely on an important document such as a TOURISM MASTER PLAN for efficient management,
continued and sustainable tourism.
The stages of preparing a Tourism Master Plan;
The processes adopted and applied in each phase: method - diagnosis - prognosis - analysis and proposal for municipalities.
Techniques for developing content for tourism programs and projects.
The importance of the third sector and municipal tourism councils
in the participation of a Pdtur.
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